Company

BDG Office

From SMEs to multinational corporations, BDG has a long track record of helping clients achieve results in Southeast Asia. With expertise in a wide range of industries, we provide our clients with market insights, implementation support and performance improvement services. We also strive for ongoing thought leadership through BDG Insights, our platform for research, publications and non-stop learning.

Services

Insights

  • To know your potential in the ASEAN market, you need information, insights and local connections. At all stages of business development, we help clients understand the local markets, develop entry strategies, find suppliers, investigate distributors, connect with thought leaders, and more. Ask us, we know.
Implementation

  • To get things done properly in Southeast Asia’s promising but challenging markets, you need trusted guidance and support to ensure that your business develops smoothly. We help incorporate companies, organize sourcing activities, set up production facilities, run distribution strategies, generate leads, and more. On your behalf, we execute.
Improvement

  • Once established in Asia, you may need help improving your operations and performance. We help increase growth, improve productivity, attract better staff, establish greater control over local management, and more. When things need improvement, we optimize.

Our Clients

From multinational corporations to hidden-champions, BDG is trusted by many companies and brands you know. We take pride in our clients and what we have achieved for their businesses in ASEAN. Our clients are pioneers and the best in their industries. In ASEAN, we make sure that they stay ahead of their game.


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Ehlers
“For our Asia projects, the important and correct information is crucial. As part of a positive business development and strategic marketing, we pay very close attention to general market information and local challenges. To capture these in emerging markets like Vietnam and other ASEAN countries is difficult. The BDG team supported us very professionally and gave us all the necessary information and local insights for our decisions.”

Hans-Jörg Ehlers, Business Development & Marketing Asia, CONTINENTAL AG


Grohmann
“With our investment in ASEAN, we kept our international competitiveness. BDG made a decisive contribution to develop our project promptly and efficiently – thus we were able to save time and money in all development stages.”

Gerald Grohmann – CEO, SBOE AG


Thannhuber
“Despite our many years of experience in Asia, BDG helped us with essential project steps professionally and therefore made our job a lot easier. I recommend this highly professional service provider to all companies who are seriously interested in going to ASEAN.

Dr. Markus Thannhuber – CTO, EINHELL AG


“The BDG consulting team worked closely with our project managers to understand our business, and supported us substantially to optimize the result of our strategic investment in Vietnam. This support and advice have greatly simplified our work on the ground in Vietnam, and thus have saved us time and money. In the context of strategic investments in Vietnam, we highly recommend BDG.”

Katrin Schroeder – Project Management, SWAROVSKI AG


Röders
“In a very professional and systematic manner, BDG helped us to manage a variety of different tasks, e.g. sourcing of new partners, recruiting of new staff and they even made office space available for our employees. Thus, BDG Vietnam strongly supported our market entry in Vietnam in a very cost-efficient manner that was very much catered to our company’s requirements.”

Jürgen Röders, Managing Director, Röders GmbH


Spiel
“Because of the current situation in China, we as the market leader found ourselves constrained to create alternatives to our suppliers from China. Due to the personal commitment of the BDG-team we were able to shift big parts of our investments from China to Vietnam. Thus, we achieved double-digit purchasing savings, reduced our dependence on existing suppliers in China and build a fair cooperation with our new suppliers. Especially the professional and passionate support, and the entrepreneurial-influenced actions of all staff members has impressed us very much.

Bernd Spiel – Managing Director, Lohrengel GmbH

Our Team

  • Nhan Nguyen1
    Nhan Nguyen
    Founder & Partner
    Nhan Nguyen1

    Nhan Nguyen
    Founder & Partner

    Nhan Nguyen is the co-founder and managing partner of BDG, which he started as a two-man office in his hometown in Danang in 2006. Since then he has worked with more than 100 companies in many different industries in the ASEAN countries. In addition to his main responsibilities in running the company and setting overall company strategy, he remains actively involved in “insights” and “implementation” projects. Nhan holds a German-Diploma in International Management from the private International School of Management in Dortmund, Germany.

    Field of Expertise: Manufacturing, Retail, Greenfield Investment, Mechanical Engineering.

  • Axel 1
    Axel Mierke
    Partner
    Axel 1

    Axel Mierke
    Partner

    Axel has been working as a consultant since 1997 with companies and government institutions in more than 20 countries, mainly in Southeast Asia. In addition he is co-founder and manager of several companies in the fields of consulting, social networks, and tourism. He holds a German Diploma in Economics from the Albert Ludwigs University Freiburg. He regularly teaches Consulting Competences at the Ho Chi Minh University of Technology at a Swiss-Vietnamese Executive MBA program which he initiated in Ho Chi Minh City.

    Fields of expertise: Development Consulting, Strategy Consulting, Internationalization, Market Entry, Economic Analysis, Intercultural Training and Coaching 

  • nga-1
    Thi Anh Nga Luong
    Consultant
    nga-1

    Thi Anh Nga Luong
    Consultant

    As a consultant Nga works closely with BDG’s project managers to support them with market research, planning, data collection, and much more. Before joining BDG she worked for the Vietnam-based Swiss Bridge Consulting in the field of brand protection, anti-counterfeit and project management.
    Nga completed her graduation thesis, for her studies in “International Business and Languages”, at Bosch Vietnam where she wrote a marketing plan to advice on how Bosch could expand their Automotive Aftermarket business. She graduated in 2012 with a Bachelor of Commerce, major in marketing, from the Saxion University of Applied Sciences in Enschede, the Netherlands.
    Field of expertise: Market Entry, Market Research, Marketing Strategy, Brand Protection

  • Tram Phan1
    Tram Phan
    Project Manager
    Tram Phan1

    Tram Phan
    Project Manager

    Tram manages projects for BDG, providing critical market information and coordinating business and government relations for clients and partners. Her excellent research skills have benefitted many foreign and local companies in Vietnam. Prior to BDG, she was a business analyst for Vietnam International Bank. She completed her Master’s in Business Economics from Toulouse 1 Capitole University in 2013.

    Field of Expertise: Market Entry, Supplier and Partner Relations, Incorporation for Foreign Investors

  • Sibylle Rabhansl
    Project Manager

    Sibylle Rabhansl
    Project Manager

    Sibylle is a project manager of BDG and is responsible for end-to-end project coordination, CRM, quality management, acquisition and business development based in HCMC/Vietnam. Prior to BDG, she worked at Daimler AG, Headquarter Stuttgart, where she worked in the CRM and Marketing department, keeping her focus on online marketing. Sibylle was a scholar of a Leadership Program of Daimler AG. Within this, she graduated with a MA from the Private School of International Business and Entrepreneurship of Berlin/Germany and Sao Paulo/Brazil and worked on an international roll-out as well as entry market concepts of the brands’ online platform (www.daimler.com).

    Field of Expertise: CRM, Marketing strategy, Market entry, Business Development

  • Manuel Wendle
    Manuel Wendle
    Project Manager
    Manuel Wendle

    Manuel Wendle
    Project Manager

    Manuel has been working in client-focussed positions since 2006, mainly in banking and finance in Switzerland, where he was responsible of private banking and institutional clients. He has thus a sound knowledge of economics and international financial markets. Manuel holds a Bachelor's Degree in "International Business Communication" and ran a market study on the development of the microfinance sector in Vietnam, where he lived from 2012-2013.

    Fields of expertise: Strategy Consulting, Internationalization, Economic Analysis, Business Communication, Intercultural Issues in Global Businesses

  • Simone Nguyen
    Simone Nguyen
    Project Manager
    Simone Nguyen

    Simone Nguyen
    Project Manager

    Simone was born in Vietnam and lived in Germany for more than 20 years. She holds a German-Diploma in Economics. Prior to BDG, Simone was working in different industries in Vietnam. As a COO of a German retailer, she was responsible for the smooth operation within and around the production in Vietnam. As a project manager based near Stuttgart, Baden-Württemberg, Simone helps our clients to coordinate their most urging needs within their projects in Vietnam.

    Field of expertise: CRM, Retail Strategy, Marketing Strategy, Operational Management, Production

  • Christ 1
    Christoph Lam
    Project Manager
    Christ 1

    Christoph Lam
    Project Manager

    Christoph is a project manager for BDG and is responsible for end-to-end project coordination, marketing strategy and business development in Germany. Based in Frankfurt, he works closely with the headquarters in Vietnam. Prior to BDG, he worked at Advant Planning, a German strategy consultancy in marketing, where he served big consumer brands. Christoph was promoted as a German high potential from the GIZ and Heinz Nixdorf Program. Within this, he worked for adidas Vietnam in the field of Go-To-Market, where he contributed to a successful market entry of a new product category. Christoph completed a combination study of Economics/Sports management at the top of his class at the University of Göttingen, Germany. Field of Expertise: Marketing strategy, Market entry, Retail, Branding and Media Evaluation
  • Chi Hong1
    Hong Vo
    Office Manager
    Chi Hong1

    Hong Vo
    Office Manager

    Hong is responsible for everything that makes the company tick. She supports the management team that the internal processes at BDG Vietnam work properly. She manages invoices, places orders, organizes events and often serves as a key point of contact for clients and partners to help them in accounting services and tax reports. Prior to BDG, she worked as a General accountant for Dezan Shira & Associates as of the HCM office where she provided and assisted to clients on accounting systems, tax planning. She graduated from University of Economics in Vietnam in 2009 with a degree in Economics.
  • MRS THU
    Ms. Thu
  • Ms Thao
    Ms. Thao
Responsibility

We keep the promises we make. We work hard and live up to the responsibility and trust that was handed to us by our clients, partners and colleagues.
Initiative

We take initiative because we care for our clients’ businesses like they’re our own. We make things happen and possible. We are in charge of the results of our action. We are agents of change and do not depend on others to act.
Creativity

Together with our clients we create out-of-the-box, smart and hands-on solutions that ensure success in this promising but challenging market. We encourage personal freedom and individualism within our team to create the best services and solutions for our clients yet.
Cooperation

We believe in synergetic cooperation as a source of value creation for our clients, partners and within our team. In order to do this, we respect and value others opinion, we nurture deep understanding and compassion for the needs of others.

INSIGHTS

money

EU investors are optimistic about their business in ASEAN

September 16th, 2016 by lilianm

According to a recent EU-ASEAN Business Sentiment Survey, two thirds of European investors plan to expand their operations and headcount in ASEAN. Nearly three-quarters (74 %) expect their ASEAN profits to increase in 2016. Just as many project the importance …

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plastic_granulates

Social responsibility matters to ASEAN consumers

September 9th, 2016 by lilianm

Other than the common perception might suggest, topics of corporate responsibility and sustainability are very much at the forefront of current business trends in the Southeast Asian markets. Already in 2014 a Nielsen consumer survey found that Asian-Pacific consumers care …

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Annual meeting

Is Myanmar´s new economic policy up to investors´ hopes?

September 5th, 2016 by lilianm

Last month the government released the long-awaited new economic blueprint. The business community, in particular, was anxious for the new government to quicken economic reforms and provide clarity on issues of economic policy. But does the newly published blueprint live …

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